Battles razor burn and skin irritation effectively and sends ingrown hairs to the past.

Expertly crafted for skin rejuvenation and combatting patchy growth.

Perfect for encouraging growth, strengthening beard hair, and calming underlying skin.

#1 beard oil

Soothe the skin beneath.

Guards against heat damage

bestseller

Ignite growth. Fuel confidence.

Protect Your Beard

Everything your beard demands.

bestseller

Tame the Wild. Command the Look.

Deeply rejuvenates with Dead Sea mud, vitamin E, provitamin B5, biotin, and nourishing oils.

Tough on Dirt. Gentle on Beards.

GC Never Expire + No Fees

Beard Repair Mode: Activated.

bestseller

Fuel Your Beard. Lock in.

bestseller

Made to hydrate, strengthen, and enhance softness.

Stimulate Growth.

Lightweight. Heavy Duty.

onsale

Conquer your beard. Command your style.

Best solution for those with unruly beard hair who need quick styling without damage.

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Wash the Warrior

Defy Dirt and Aging

Massage And Exfoliate Your Face

Hydrate. Soften. Conquer.

Legendary beard. Legendary gift.

Compact and durable, it keeps your beard and mustache impeccably groomed.

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Upgaded Beechwood handle

Ergonomically designed, perfect for toxin-free, effortless beard maintenance on the go.

new

Seamlessly integrates with heat-styling practices, minimizing frizz and preventing tangles.

Keep your secret weapon ready

Your daily beard essentials.

Smell Like Power. Anytime.

Style Locked. Scent Loaded.

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Smooth, Style, and Straighten

24-Hour Presence

Mag X™ quick connect charging base

Try our popular scents for almost FREE.

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100% PURE PROTECTION

Beard Wash

Black Card Members exclusive product: Gain access to premium products, special discounts, and early releases.

Black Card Member exclusive product

Black Card Members exclusive product: Gain access to premium products, special discounts, and early releases.

Black Card Members exclusive product

A special scented product, exclusively available for Black Card Members

Reserved for the Elite.

Fuel Your Beard. Find Your Scent.

The Perfect Card Holder

new

CHOOSE YOUR SCENT. CLAIM YOUR LEGACY.

Special Reserve Collection

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Tame the Wild. Defy the Heat.

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No Fluff. Just Follicle Firepower.

Black Card Members exclusive product. Join Black Card Membership Elite.

Body Wash

Deodorant

FILL IT. DEFINE IT. OWN IT.

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FULLER, DENSER HAIR IN SECONDS

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Eddie "The Beast" Hall

bestseller

Dominate the Room in One Drop.

new

Hydrate Hard. Smell Legendary.

bestseller

Non Greasy Conditioning

Awaken Your Beard. Attack the Day.

Work While You Sleep.

Strip the Grit. Keep the Glory.

Rebuild. Strengthen. Command.

trending

Lock It In. Lead with Power.

Grooming on the Go

new

COMPLETE BEAST BODY BUNDLE

bestseller

ONE TOOL. TOTAL CONTROL.

Hydration That Hits Like a Hammer.

Fight Odor. Win Respect.

Not a Shower. A Full-Body Reckoning.

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8 Scents, 2 Premium Kits

Thor's Kit

Sharper. Cleaner. Stronger.

new

Straighten with Power

Shhh it's a mystery

Easy win. Zero guesswork.

The confidence upgrade.

All in. Fully prepared.

Precision meets presence.

Limited • Numbered • Collector’s Edition