All products

Battles razor burn and skin irritation effectively and sends ingrown hairs to the past.

Expertly crafted for skin rejuvenation and combatting patchy growth.

Perfect for encouraging growth, strengthening beard hair, and calming underlying skin.

#1 beard oil

Soothe the skin beneath.

Guards against heat damage

bestseller

Ignite growth. Fuel confidence.

Protect Your Beard

Everything your beard demands.

bestseller

Tame the Wild. Command the Look.

Deeply rejuvenates with Dead Sea mud, vitamin E, provitamin B5, biotin, and nourishing oils.

Tough on Dirt. Gentle on Beards.

GC Never Expire + No Fees

Beard Repair Mode: Activated.

bestseller

Fuel Your Beard. Lock in.

bestseller

Made to hydrate, strengthen, and enhance softness.

Stimulate Growth.

Lightweight. Heavy Duty.

onsale

Conquer your beard. Command your style.

Best solution for those with unruly beard hair who need quick styling without damage.

Max Hold. Maximum Command.

trending

Wash the Warrior

Defy Dirt and Aging

Hydrate. Soften. Conquer.

Legendary beard. Legendary gift.

Compact and durable, it keeps your beard and mustache impeccably groomed.

onsale

Upgaded Beechwood handle

Ergonomically designed, perfect for toxin-free, effortless beard maintenance on the go.

new

Seamlessly integrates with heat-styling practices, minimizing frizz and preventing tangles.

Keep your secret weapon ready

Your daily beard essentials.

Smell Like Power. Anytime.

Style Locked. Scent Loaded.

trending

Smooth, Style, and Straighten

24-Hour Presence

Mag X™ quick connect charging base

MAG X CABLE

Try our popular scents for almost FREE.

trending

100% PURE PROTECTION

Strong scents for strong men

Fuel Your Beard. Find Your Scent.

The Perfect Card Holder

new

CHOOSE YOUR SCENT. CLAIM YOUR LEGACY.

trending

Tame the Wild. Defy the Heat.

onsale

No Fluff. Just Follicle Firepower.

FILL IT. DEFINE IT. OWN IT.

trending

FULLER, DENSER HAIR IN SECONDS

trending

Eddie "The Beast" Hall

bestseller

Dominate the Room in One Drop.

new

Hydrate Hard. Smell Legendary.

bestseller

Non Greasy Conditioning

Awaken Your Beard. Attack the Day.

Work While You Sleep.

Strip the Grit. Keep the Glory.

Rebuild. Strengthen. Command.

trending

Lock It In. Lead with Power.

new

COMPLETE BEAST BODY BUNDLE

bestseller

ONE TOOL. TOTAL CONTROL.

Hydration That Hits Like a Hammer.

INSTANT BEARD CLEAN. ANYTIME, ANYWHERE.

Fight Odor. Win Respect.

Not a Shower. A Full-Body Reckoning.

onsale

8 Scents, 2 Premium Kits

Thor's Kit

Sharper. Cleaner. Stronger.

new

Straighten with Power

Easy win. Zero guesswork.

The confidence upgrade.

All in. Fully prepared.

Precision meets presence.

Every Shore. On Your Back.