All products

Features a Beechwood handle and nylon bristles, effectively detangling and reducing frizz.

Designed to clean, detangle, and distribute oils while tackling dandruff and ingrown hairs.

Battles razor burn and skin irritation effectively and sends ingrown hairs to the past.

Expertly crafted for skin rejuvenation and combatting patchy growth.

Your mini battle axe

Get a FREE bonus pre-shave oil

Beard Detailer

Perfect for encouraging growth, strengthening beard hair, and calming underlying skin.

Perfect for those who need defense against daily elements and aim to soothe the skin beneath.

Guards against heat damage

Ideal for those seeking enhanced follicle activation and nutrient-rich formulations.

Protect Your Beard

Helps with skin irritation and itchiness and creates a healthier, more vibrant beard.

For a naturally soft beard with a medium hold and captivating cologne-grade scents.

Deeply rejuvenates with Dead Sea mud, vitamin E, provitamin B5, biotin, and nourishing oils.

Formulated with aloe vera and silk amino acids, it reduces itchiness and softens your beard.

Gift Cards never expire, carry no fees, and are electronically delivered.

Mother of all beard kits

Designed for battling evening dryness, providing essential oils for nighttime rejuvenation

Ideal for you if your beard is battling dryness and needs 24/7 TLC.

Made to hydrate, strengthen, and enhance softness with luxurious formulation.

Designed to address uneven beard growth, this kit enhances follicle activity with a derma roller

Our luxurious product hydrates, strengthens, reduces frizz, and enhances softness.

Perfect for those who experience discomfort under the beard and need premium grooming tools.

Best solution for those with unruly beard hair who need quick styling without damage.

Ideal for all-day style, this beard oil wax combines natural ingredients for a medium to high hold.

Luxurious, cologne-grade fragrances and gentle, cruelty-free, paraben-free formulas.

Infused with natural oils, non-greasy finish, and cologne-grade fragrances.

Defy Dirt and Aging

Massage And Exfoliate Your Face

NEW! Larger and Better

Cleanses and conditions both beard and body, ideal for those who value luxurious care.

Ideal for you if you value hydration and softness and enjoy the luxury of choice in scents.

Legendary Quality, Ultimate Gift

Compact and durable, it keeps your beard and mustache impeccably groomed.

Upgaded Beechwood handle

Ergonomically designed, perfect for toxin-free, effortless beard maintenance on the go.

Stay Cool Bundle☀️😎

Seamlessly integrates with heat-styling practices, minimizing frizz and preventing tangles.

Beard Shaping Tool

Keep your secret weapon ready

Highly recommended if you have sensitive skin or suffer from irritation beneath your beard.

Ends Soon, Act Now & Get Free Items!

Greenlanders Only

Gently exfoliate through your beard

Black Card Membership exclusive product

Featuring six luxurious, cologne-grade fragrances in a non-greasy, medium-hold formula.

Smooth, Style, and Straighten

Intense Fragrance, Lasts All Day

Intense Hydration And Restoration

Mag X™ quick connect charging base

MAG X CABLE

POWER ON THE GO!

Mag X™ quick connect charging base

Try our popular scents for almost FREE

Damage-Free Cleanser

Viking body wash

Deep conditioning

For a smoother and softer beard

Moisturizes and provides light hold

Moisturizes and provides light hold

Viking body wash

Deep conditioning

Day-time beard oil

Night-time beard oil

Damage-Free Cleanser

For a smoother and softer beard

Medium - high hold when you need it

Make your Room Smell Great!

With special natural ingredients, this unscented bar makes your beard and hair super soft.

Day-time beard oil

Moisturizes and provides light hold

Night-time beard oil

Deep conditioning

For a smoother and softer beard

Damage-Free Cleanser

100% Natural Freshness, Zero Compromise

Medium - high hold when you need it

Viking body wash

Upgaded Beechwood handle

NEW! Larger and Better

Beard Wash

Black Card Members exclusive product: Gain access to premium products, special discounts, and early releases.

Black Card Member exclusive product

Black Card Members exclusive product: Gain access to premium products, special discounts, and early releases.

Black Card Members exclusive product

A special scented product, exclusively available for Black Card Members

Discover the art of elite beard maintenance and enjoy the benefits reserved for the few.

A great option for men who cherish scent variety and want to try more than one oil for the beard.

Strong scents for strong men

Make your Room Smell Great!

Only 997 Available

Embrace Viking Valor in Every Spray.

Special Reserve Collection

A great choice for those dealing with stubborn beard hairs and looking to shield against heat.

Combines bergamot, cedarwood, and golden dust for a conditioned and subtly gleaming beard.

Enriched by amber, cedarwood, and a golden shimmer for a majestic, commanding presence.

Limited Edition

Limited Edition

Nourishing silk amino acids and apricot kernel oil enhance hydration and shine.

Limited Edition

Limited Edition

Limited Edition

Limited Edition

Limited Edition

Black Card Members exclusive product. Join Black Card Membership Elite.

Body Wash

Deodorant

Hyper-Realistic and Easy to Wash Off.

Limited Edition Merch: Be among the first to snag the limited edition Beast X socks!

Anti-Frizz Beard Cream

Ideal for all-day style, this beard oil wax combines natural ingredients for a medium to high hold.

Unmatched Precision, Timeless Craftsmanship

Ideal for all-day style, this beard oil wax combines natural ingredients for a medium to high hold.

Beard-Friendly, Skin-Approved A mask tough enough for beards, smooth enough for skin.

Restore Your Edge Erase the bags, keep the mystery.

SEXY SCENTS. SOY CANDLES. STRAIGHT FIRE.