Eddie Hall, the 2017 World's Strongest Man, has been a The Beard Struggle ambassador since March 2021. He co-created two signature beard lines with us: the original Beast Collection in the Ragnarok Rising scent, and Beast: Ember & Ash. His routine takes about four minutes: wash, condition, oil, balm.
Who is Eddie Hall?
Eddie "The Beast" Hall is a British strongman from Stoke-on-Trent. He won World's Strongest Man in 2017 and was the first man to deadlift 500 kg (1,102 lb), in 2016. Since retiring from strongman he has trained for powerlifting and combat sports and built one of the biggest strength channels on YouTube.
The beard has been part of the look for years. When he joined the team in 2021, this is what he told us:
"I have tried numerous products for my beard but nothing has given me the results and quality The Beard Struggle has. I knew I had to be a part of the team. There are no other products I would use."
Eddie Hall's beard routine
Eddie keeps it simple, and the video below shows the whole thing. A short, thick beard that gets sweat and chalk every day needs four steps:
- Wash. Radiance Beard Wash two or three times a week, not every day. It cleans without stripping the skin under the beard.
- Condition. Radiance Beard Conditioner straight after, so the hair dries soft instead of wiry.
- Oil. Three or four drops of Day Liquid Tonic in the morning, worked into the skin first, then the hair. Night Liquid Elixir before bed.
- Balm. A thumbnail of Warrior's Beard Balm to set the shape and stop flyaways.
When he joined, he named our heated beard straightener as one of his favourites. Its current version is the Carbon X Pro.
Eddie walks through his full four-minute beard routine.
The Beast Collection by Eddie Hall
The original Beast line is built on Ragnarok Rising: bergamot and black pepper up front, then smoky leather, cedarwood and tobacco, with oakmoss and amber underneath. It comes in the full routine, plus a Concentrated Cologne Oil for men who want the scent past the beard.
Beast: Ember & Ash is the darker follow-up: dark rum and burnt sugar, then smoke, leather and ash. It includes the Ember & Ash Elixir Spray, our first spray cologne, which lasts up to 12 hours on skin.
What customers say about the Beast line
The two Beast lines have more than 480 reviews across our stores, and 431 of them are five stars. The scent comes up more than anything else.
"This is by far the best scent I have had. It's not the typical light fruity candle smell. It has a deep body to it that's not overpowering." Cody V., Day Liquid Tonic, Beast
"It provides just the right amount of hold to keep stray hairs under control while leaving my beard soft. The scent is rich, smoky, and masculine without being overpowering." Tim K., Ember & Ash Beard Balm
Eddie Hall beard FAQ
What beard oil does Eddie Hall use?
His own. Eddie uses the Day Liquid Tonic and Night Liquid Elixir from his Beast lines with The Beard Struggle, in Ragnarok Rising or Ember & Ash.
Does Eddie Hall have his own beard products?
Yes. The Beast Collection and Beast: Ember & Ash were made with Eddie Hall and are sold by The Beard Struggle in the US, Canada, the UK and Europe.
How long has Eddie Hall worked with The Beard Struggle?
Since March 2021.
What do the Beast scents smell like?
Ragnarok Rising is spicy and smoky: bergamot, black pepper, leather and tobacco. Ember & Ash is darker and sweeter: rum, burnt sugar, smoke and ash. Not sure which suits you? Our scent guide compares every scent we make.
Are the Beast products Leaping Bunny certified?
Yes. Like the rest of our range, the Beast lines are Leaping Bunny certified and made by hand in Vancouver and London.
