Hafthor "The Mountain" Björnsson is an Icelandic strongman, the 2018 World's Strongest Man and the current deadlift world record holder. He is also a long-time The Beard Struggle ambassador and the man behind The Mountain Collection, a full beard routine in a fresh, clean scent our reviewers call the best in the range.
Who is Hafthor Björnsson?
Hafþór Júlíus Björnsson is a strongman and actor from Reykjavík, Iceland. In 2018 he became the first man to win World's Strongest Man, the Arnold Strongman Classic and Europe's Strongest Man in the same year. He played Gregor "The Mountain" Clegane in HBO's Game of Thrones, which is where the nickname comes from.
He has broken the all-time deadlift record more than once. In 2025 he pulled 505 kg at Eisenhart Black in Germany, then 510 kg (1,124 lb) in Birmingham a few months later.
He has kept a beard through all of it. Ask him why and the answer is simple: he looks better with one.
Hafthor's beard routine
A big man training twice a day needs a beard routine that handles sweat and stays out of the way. The products Hafthor named as his favourites when he joined us were a wash, a conditioner and two oils. Here is that routine in his own Mountain scent:
- Wash and condition. Radiance Beard Wash and Conditioner in the shower after training. Clean beard, calm skin, no itch.
- Day oil. Day Liquid Tonic once the beard is towel dry. It is light, so it does not sit greasy under a cap or a hood.
- Night oil. Night Liquid Elixir before bed. It is thicker and does its work overnight.
- Optional hold. If your beard needs shaping, finish with Warrior's Beard Balm, a medium hold with no grease.
Hafthor introduces The Mountain, his signature scent with The Beard Struggle.
The Mountain Collection by Hafthor Björnsson
The Mountain smells like mountain air: light and fresh, not heavy. It does not shout across the room. The line covers the full routine, plus a Concentrated Cologne Oil for men who want the scent to carry past the beard.
Customers waited a long time for it, and it shows in the reviews. The Mountain line has 97 reviews across our stores, and 94 of them are five stars.
"My all time favorite scent from The Beard Struggle. I use the night oil all the time. It helps freshen my beard and skin and this scent is just a grand slam out of the park." Jason M., Night Liquid Elixir, Mountain
"I really like most of the scents from TBS, but when I put this one on, the ladies in my life (wife and 2 daughters) were adamant that I could only ever wear this scent from then onward." Matt A., Day Liquid Tonic, Mountain
Hafthor Björnsson beard FAQ
What beard products does Hafthor Björnsson use?
His favourites have always been a beard wash, conditioner, Day Liquid Tonic and Night Liquid Elixir. All four now come in his own Mountain scent from The Beard Struggle.
Does Hafthor have his own beard oil?
Yes. The Mountain Day Liquid Tonic and Night Liquid Elixir were made with Hafthor and are sold in the US, Canada, the UK and Europe.
What does The Mountain scent smell like?
Fresh and clean, like cold mountain air. It is lighter than most of our scents, which makes it an easy everyday pick. Compare it with the rest in our scent guide.
Why is Hafthor called The Mountain?
He played Gregor "The Mountain" Clegane in Game of Thrones, and at over two metres tall the name stuck.
Are The Mountain products Leaping Bunny certified?
Yes. Every product in The Mountain line is Leaping Bunny certified and paraben-free.
