Pavel Ladziak, known as The Polish Viking, is a beard model and creator with more than 400,000 Instagram followers, and he has been with The Beard Struggle since 2017. His long beard is the one you have seen in our videos for years: the morning routines, the trims and the first tests of the Carbon X Pro heated beard brush.
Who is Pavel Ladziak?

Pavel started out behind the camera as a photographer in Warsaw, Poland, and brings the same eye for detail to his own look. He calls himself a perfectionist, and it shows in the beard. These days his feed is family, woodworking and western style.
Ask him why he chose The Beard Struggle and the answer is short:
"The Beard Struggle has the best quality beard products, and they do it all with a Viking spirit."
Pavel Ladziak's morning beard routine
A beard as long as Pavel's tangles, frizzes and dries out fast. The video below shows his routine. Here is what each step does:
- Wash. Radiance Beard Wash, one of his two favourite products. Long beards trap more dirt and oil, so the wash does the heavy lifting.
- Oil. Day Liquid Tonic worked through from root to tip while the beard is still damp.
- Straighten. A few passes with the Carbon X Pro to take out the curl and frizz.
- Balm. Warrior's Beard Balm, his other favourite, to lock the shape in for the day.
His favourite scents are Viking Storm and Vanir's Wisdom.
Pavel's full morning beard routine in under a minute.

Pavel and the Carbon X Pro
Pavel has been testing our heated beard brushes on camera for years. With a beard this long, it is the step that changes the look the most. One or two passes take a frizzy, curly beard straight without the damage of a flat iron.
Pavel puts the Carbon X Pro to the test on his own beard.
Want the same result? Our guide to straight and curly beards covers how to style each type, and beard oil vs beard balm explains when to use which.
Pavel Ladziak FAQ
Who is Pavel Ladziak?
A beard model and creator originally from Warsaw, Poland, known as The Polish Viking, and a The Beard Struggle ambassador since 2017.
What products does Pavel Ladziak use on his beard?
His two favourites are Radiance Beard Wash and Warrior's Beard Balm. He also uses beard oil and the Carbon X Pro heated beard brush.
How does Pavel keep his long beard straight?
A few passes with a heated beard brush on a clean, oiled beard, then balm to hold it. Heat on dry, unprotected hair does the damage, so oil first.
Where can I follow Pavel Ladziak?
On Instagram at @pavel_ladziak, and on The Beard Struggle's YouTube channel.












